Privacy policy

Last updated: January 2026

PFPJewellery ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from pfpjewellery.com (the "Site") or otherwise use our services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect personal data you provide directly to us and data collected automatically when you interact with our Services.

Personal Data You Provide

  • Contact details (name, address, email, phone number)
  • Account information (username, password, security questions)
  • Order details (billing and shipping address, payment information)
  • Customer support communications

Information Collected Automatically

  • Usage data such as IP address, browser type, device information, and browsing behaviour via cookies and similar technologies.

Information from Third Parties

  • We may receive information from service providers like Shopify, payment processors, and marketing partners to help fulfil orders and improve your experience.

2. How We Use Your Data

We use your personal data for the following purposes:

  • To provide and manage Services: Processing orders, payments, shipping, account management, and customer support.
  • Marketing: Sending you promotional messages and personalised offers (with your consent where required).
  • Security: Detecting and preventing fraud or unauthorized access.
  • Compliance: Meeting legal obligations and enforcing our Terms of Service.
  • Service Improvement: Analysing usage to improve our Site and Services.

3. Lawful Basis for Processing

We process your personal data based on the following lawful bases under UK GDPR:

  • Performance of a contract: To fulfil your orders and provide services you request.
  • Legitimate interests: To improve our Services, protect against fraud, and communicate with you.
  • Consent: For marketing communications where required, which you can withdraw at any time.

4. Sharing Your Information

We may share your personal data with:

  • Service providers assisting with payment processing, delivery, IT support, and marketing.
  • Business partners for joint marketing activities.
  • Law enforcement or regulators if required by law.
  • Our affiliates and subsidiaries for legitimate business purposes.

We do not sell your personal data.

5. International Transfers

Your personal data may be processed outside the UK or European Economic Area (EEA). Where data is transferred abroad, we ensure adequate protections are in place such as Standard Contractual Clauses or other safeguards approved under UK data protection law.

6. Data Security and Retention

We use appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

We retain your personal data only as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

7. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data (with some exceptions).
  • Object to or restrict processing.
  • Withdraw consent at any time (where processing is based on consent).
  • Data portability (receive your data in a structured, machine-readable format).
  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights or if you have questions about this Privacy Policy, please contact us at: support@pfpjewellery.com

8. Cookies and Tracking

We use cookies and similar technologies to improve your experience, analyse site usage, and deliver personalised advertising. For more details, please see our Cookie Policy [link].

You can control cookie settings through your browser but note that disabling cookies may affect site functionality.

9. Children’s Privacy

Our Services are not intended for children under 16 years. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us to request deletion.

10. Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in law or our practices. Updated versions will be posted on our Site with the “Last updated” date revised.

Cookies and Tracking Technologies

What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit websites. They help us recognize your device and remember your preferences to improve your browsing experience.

How We Use Cookies
We use cookies and similar tracking technologies for the following purposes:

  • Necessary cookies: These are essential for the operation of our website and services, such as keeping you logged in and enabling secure transactions.
  • Performance cookies: These help us understand how visitors interact with our website by collecting anonymous data, allowing us to improve its functionality and user experience.
  • Functionality cookies: These remember your preferences and settings to provide a more personalized experience.
  • Advertising/Targeting cookies: These may be used to show you relevant ads on our site and third-party websites based on your interests.

Third-Party Cookies
We also use third-party services like Shopify and Google Analytics, which may place cookies on your device. These third parties have their own privacy policies and practices.

Managing Cookies
Most browsers allow you to control and delete cookies through their settings. You can usually set your browser to block or notify you about cookies, but please note that disabling cookies may affect your ability to use certain features on our site.

Complaints and Dispute Resolution

If you have any questions, concerns, or complaints regarding our products or services, please contact us promptly at support@pfpjewellery.com

We are committed to addressing and resolving your issues as quickly and fairly as possible.

If you remain unsatisfied after contacting us, you may escalate your complaint to an alternative dispute resolution (ADR) body. For customers in the UK, you also have the right to seek assistance from the Citizens Advice Consumer Service or use the European Commission’s Online Dispute Resolution (ODR) platform, accessible at https://ec.europa.eu/consumers/odr.

We encourage open communication and will do our best to resolve disputes amicably before any formal proceedings.

Data Controller: PFPJewellery
Contact: support@pfpjewellery.com